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Trade Marketing Manager

Internal Posting Title
Trade Marketing Manager

General Information

Date Published
21-Nov-2025
Advertising Ends
01-Dec-2026
ID#
14194
Role Type
Sales
Work Type
Permanent Full-Time
Workplace Type
On-site
Country
Malaysia
Location
Malaysia

Position Description

We are Fonterra, one of the world's largest dairy nutrition companies.

At  Fonterra, you’ll be inspired by purpose and guided by principles. Whether you're based in New Zealand or anywhere else around the world, you’ll be part of a team that creates goodness for generations and delivers global impact through local action. Our brands are trusted by families and individuals alike, delivering high-quality dairy nutrition to millions of people globally.

 As a Co-operative created and owned by New Zealand dairy farmers, our collaboration, innovation, and passion have enabled us to share the goodness of our dairy with the world. We're committed to caring for the land, our animals, and every drop of milk, producing nutritious food with safe, quality ingredients loved in New Zealand and around the world.  

As part of the Fonterra Co-op, you'll be solving for a better future alongside a team connected by solid values as we strive to be a leader in dairy sustainability, dairy innovation and science, with a focus on New Zealand milk.   

When you join Fonterra, you'll open yourself to a career of opportunities where you can grow with us by developing your skills, sharing your knowledge, and exploring diverse career paths that ignite your passions.

About the role
  • The Trade Marketing Manager leads a team of professionals to deliver integrated trade marketing and shopper activation strategies. This role ensures that brand and commercial objectives are executed effectively at the point of purchase, driving shopper engagement, category growth, Channel Growth and sustainable profitability. The position is accountable for team development, cross-functional collaboration, and embedding Fonterra values while delivering best-in-class activation and merchandising solutions across all channels.

Key Responsibilities:

Channel Strategy & Revenue Growth

  • Develop and implement trade marketing strategies for General Trade and Modern Trade channels to achieve revenue and profitability targets.
  • Leverage market insights and shopper trends to identify growth opportunities and close performance gaps.
  • Ensure alignment of trade programs with overall business objectives and brand positioning.
  • Monitor and evaluate channel performance, adjusting strategies to optimize ROI.

Shopper Activation Planning & Execution

  • Design and execute shopper activation programs that influence purchase decisions and enhance brand visibility at the point of sale.
  • Collaborate with marketing and sales teams to integrate shopper insights into activation plans.
  • Manage end-to-end activation calendar, ensuring timely deployment and flawless execution.
  • Evaluate activation effectiveness through post-campaign analysis and shopper feedback.

Customer & Shopper Engagement

  • Collaborate with Key Account and Field Sales teams to design and execute customer programs that enhance shopper experience.
  • Support Joint Business Planning with retailers through provision of category insights and channel growth strategies working with Commercial Strategy Manager.
  • Develop compelling selling stories and activation plans to strengthen retailer partnerships.

Merchandising & POSM Excellence

  • Establish merchandising standards and POSM guidelines to ensure consistent brand representation.
  • Develop thematic POP/POSM materials and deployment plans aligned with marketing campaigns.
  • Implement monitoring systems to track compliance and effectiveness of merchandising initiatives.

About You
  • Bachelor’s degree in Business, Marketing, or a related discipline.
  • At least 3-5 years of trade marketing experience in the FMCG sector, with a demonstrated record of success in channel strategy development, activation, and execution.
  • Strong strategic thinking, leadership, communication, negotiation, and data analysis abilities.
  • Authentic leadership style with proven team management skills.
  • Excellent stakeholder management capabilities.
  • Highly collaborative and effective team player.

Are you excited about this opportunity but may only meet some requirements?

At Fonterra, we are committed to building a diverse workplace and, therefore, open to looking at applicants with excellent transferable skills. If that's you, we encourage you to apply as you may be the right candidate for this role or one of our other opportunities. 

Or join our Talent Community by clicking here, to be notified about new and relevant job opportunities. 

The benefits of life at Fonterra

Our people and what they bring to our Co-op shape our success. We have a collaborative culture, inspiring leaders, and passionate people, making Fonterra a great place to work. We also offer competitive remuneration and a range of benefits, regardless of your role or location. 

Fonterra is a place where everyone can be themselves, feel empowered to do their best, and are empowered to create goodness for generations.  

Sound good to you? Come and join us, and let's solve for better, together. You, me, us together.

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